The three most common acronyms when it comes to digital video – AVOD, SVOD and TVOD – all play pivotal roles in the global OTT market.
But which brings in the most revenue?
The latest Global Ad Trends report from Warc focuses on the OTT market and the money it brings in from subscriptions, advertising and purchases. It measured data from 138 countries and VOD platforms including Netflix, Hulu, Sony’s Crackle in the U.S., HBO Go and more. It also included YouTube, however it only measured professionally made TV shows and movies that air on the platform, not user-generated content such as vlogs and clip compilations.