OTT Viewing Growing Overall TV Viewership

Consumers who stream over-the-top video in addition to linear TV are adding to the total video viewership pie, according to data from Samsung Ads. Samsung Ads will release the results of its research today during Advertising Week New York.

Samsung Ads based its research on first-party data from some 32 million Samsung smart TVs in U.S. households. These smart TVs not only allow for inputs from connected TV devices, set-top boxes and gaming consoles, but also come built in with access to Samsung’s app store, which is a robust OTT ecosystem in and of itself.

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