OTT Subscription Churn Rate Steady at 18%

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

Parks says that the average subscription length for OTT video services is 30 months, with the top services, Netflix, Amazon Prime and Hulu, having more stability.

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