How can a show develop new fans in the age of Peak TV? Executives at NBCUniversal have launched a new app to find out.
The company on Oct. 5 debuted WatchBack, an app that creates a personalized experience for users and rewards viewing with the chance to win prizes. Described internally as a marketing tool to promote content from NBCU and its partners, the free WatchBack app offers up a mix of full-length episodes of shows from across NBCU’s networks, video clips, and web series from digital outlets like BuzzFeed, CollegeHumor and Refinery29. None of the videos is exclusive to the app, and the full-length episodes will only be available for a limited time.
“With so many options available, our research has shown that many great new shows have trouble finding their audience,” said Andrew Hanna, vp insights and strategy at NBCUniversal. “The long-term goal of WatchBack is to make it just a little easier for consumers to try out new programs for the first time and create fans for us and our partners.”