Marketers Benefit From Embracing Linear and OTT as More Households Stream Video

In promising news for marketers continuing to chase video views, the number of adults streaming video has increased in recent years, according to a new report from the Video Advertising Bureau.

The report, entitled “Linear TV and OTT: Living Together in Harmony,” found that most adults (90 percent) aged 25 to 34 streamed videos, an 18 percent increase since 2016.

Moreover, the majority (73 percent) of those adults said they watch ad-supported video on OTT platforms. In all, total OTT streaming time increased by 28 percent compared to last year.

Marketers Benefit From Embracing Linear and OTT as More Households Stream Video