Is Advanced TV Poised for a Breakthrough?

Several powerful companies are trying to overhaul the way TV advertising is bought, sold, targeted and viewed. But it’s unclear how successful they will be.

The hype around advanced TV—a disparate series of technologies ranging from automated TV ad buying to TV ad targeting to internet-connected TVs—is strong. The largest demand-side platforms (DSPs) say they’re investing more in it; AT&T crammed together two multibillion dollar acquisitions to bolster its advanced TV business; and TV networks are pushing ad targeting and buying features similar to what’s found across the open web.

Click here for the entire article