Unless you’ve been living under a rock, you’ve probably seen the proliferation of crypto and cannabis companies. It feels like a gold rush where only a few companies are building picks and axes. As more of these companies pop up, more compete to gain market share and eventually this leads to more competitive acquisition techniques.
Online advertising has been a particularly interesting spectacle since January. Facebook banned all crypto-related advertising at the start of the year, claiming, “This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices,” wrote Rob Leathern, one of Facebook’s ad tech directors. Google and Twitter were a bit slower in their moves to ban crypto ads. They made announcementsin June and after Facebook made good on its promise to revamp its policies to include crypto and allow users to purchase only certain types of crypto-related ads.