Consumers Embracing OTT Video, But Confusion Remains

Consumers — including linear pay-TV subscribers — are embracing streaming over-the-top video services, but there is still confusion around the content available on OTT, among other issues.

That was a key takeaway from a new study released by the video advertising platform Telaria and Adobe Advertising Cloud. The study, “Inside The Minds of Cord-Cutters and Cable-Keepers,” examines the viewing habits of consumers that still pay for linear TV, as well as those of cord-cutters.

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