A Messy Digital Footprint Can Cost You Referrals

When it comes time to buy, it’s hard to ignore a raving personal recommendation. The most credible form of advertising comes straight from the people we know and trust: our friends, family and colleagues.

But referrals are really only a starting point. To be truly effective, they must be accompanied by a strong, positive online presence. Businesses with poor digital footprints risk losing referred customers before they’ve even had a chance to serve them.

This is more common than you might think. In a Hinge Research Institute study, more than half of respondents ruled out referrals from friends and colleagues before ever speaking with the suggested professional services firm in the first place.

Click here for the entire article