When it comes time to buy, it’s hard to ignore a raving personal recommendation. The most credible form of advertising comes straight from the people we know and trust: our friends, family and colleagues.
But referrals are really only a starting point. To be truly effective, they must be accompanied by a strong, positive online presence. Businesses with poor digital footprints risk losing referred customers before they’ve even had a chance to serve them.
This is more common than you might think. In a Hinge Research Institute study, more than half of respondents ruled out referrals from friends and colleagues before ever speaking with the suggested professional services firm in the first place.