Marketing for B2B companies involves a unique set of challenges, but it also presents immense opportunities. One of the biggest hurdles for a B2B organisation is that the audience is typically restricted to a very small pool. Since the reach is already limited, identifying and creating targeted communications for this niche segment becomes even more essential. The advent of digital marketing offers tailor-made solutions that can help B2B companies address their challenges. Today, when a powerful digital presence is indispensable for a brand, here are the five most important steps B2B companies need to take to build a strong reputation online.