Since the rise of the internet and mobile technology, marketing and advertising efforts have increasingly gone digital. Today’s brands reach their customers through websites, social media, blog posts, video content, text messaging and other channels, and continue to refine their campaigns based on a wealth of customer engagement data.
Smart marketers know that staying competitive means not just keeping up with the latest industry trends, but being ahead of the curve. These members of Young Entrepreneur Council have firsthand experience with the latest digital marketing techniques and tools. Below, they’ve shared 10 of the most exciting recent trends that entrepreneurs should be watching.